Recognizing link…
Recognizing link…shop.example.com/…
Instagram versionrly2.link/…
CopyCopy a version for
InstagramTikTokYouTubeXFacebookGeneral
Free link shortener · click tracking built inFree link shortener + tracking
Paste it.
Track it.
Share it.
The link shortener that keeps counting. Turn any long link into a rly2.link short link and see which post and platform sent every click.
Shorten a link
First short link free, no sign-up (kept 7 days)10 tracked links every 30 days freeUnlimited on Premium
LIVE SIGNAL
Short links on rly2.link
AFFILIATE LINKS ↗ LIVE ATTRIBUTION ↗ AUDIENCE SIGNALS ↗ PRODUCTS ↗ CAMPAIGNS ↗ AGENTIC COMMERCE ↗
01 / How it works
PASTE IT.
TRACK IT.
SHARE IT.
PASTE IT.TRACK IT.SHARE IT.
Paste a link
1shop.example.com/straight-leg-jeansCreate
Paste any link
Drop in a product, book or episode link. The details fill in.
rly2.link/jeans-k7Example data
Watch the clicks
Tracked from the first click. See clicks by post, place and time.
InstagramTikTokXYouTube
✓ Copiedrly2.link/jeans-k7?s=tt
Share the right one
Copy a version for each platform, so you know which post people clicked.
Link shortener, compared
A link shortener
that keeps counting.
Every tool here makes short links. Relay² also shows which sharing links and platforms sent clicks, on the Free plan.
Compare Free plans with
| Free plans compared |  Free Premium $9.99/mo | Bitly Free | TinyURL Free | Rebrandly Free | Dub Free | Short.io Free |
|---|---|---|---|---|---|---|
| Links on Free | 10 tracked / 30 days · unlimited on Premium | 5 / month · with ads | 30 / month | 10 / month | 25 / month | 1,000 total |
| Click tracking | Every link | Unlimited clicks · history on paid plans | Analytics history on paid plans | Totals · details on 100 clicks/mo | 1K events/mo | 50K clicks/mo |
| Categories or tags | Categories | No tags or categories | No tags or categories | 5 tags | Tags | Tags |
FreeLinks on Free
10 tracked / 30 days · unlimited on Premium
5 / month · with ads
Click tracking
Every linkUnlimited clicks · history on paid plans
Categories or tags
CategoriesNo tags or categories
Compare paid starting plans and billing
Bitly paid plans
- Core: $10/mo, billed $120 annually. 100 links/month and 30 days of click and scan data.
- Growth: $29/mo, billed $348 annually. 500 links/month, branded links and 4 months of data.
- Premium: $199/mo, billed $2,388 annually. 3,000 links/month and 1 year of data.
TinyURL paid plans
- Pro: $9/mo, billed $108 annually. Starts at 125 links/month, unlimited tracked clicks and 3 branded domains.
- Bulk 50K: $69/mo, billed $828 annually. 50,000 links and 50,000 tracked clicks/month, plus 3 branded domains.
- Enterprise: custom pricing, starting at $3,999/year. Custom volumes and domains.
Pro and Bulk include 2 years of analytics history. Overage charges apply; TinyURL prices exclude applicable taxes.
These are annual-billing monthly equivalents, not month-to-month prices. Plan limits and included features differ; check each provider’s pricing page before purchase.
02 / WHO IT’S FOR
BUILT FOR
BRAND AFFILIATES
AND GROWING
CREATORS.
If you share links to the things you love, Relay² is for you. We built it first for two kinds of creators.
Also forSolopreneursInfluencersBrand ambassadorsBrandsSmall businessesNonprofits
RLY2.LINK/HANDBAG-K7268 clicks
from TikTok this week · Example data
Brand affiliates
See which post sent the clicks, then bring the numbers to your next brand deal.
BEST TIME TO POST PREMIUMTue · 7–9 PM
your audience, by hour · Example data
Growing creators
Find out what your audience actually clicks, and when to post next.
03 / Product tour
See what your links do.
Explore category activity, group-total reports, and every link’s history.
ACROSS RELAY² · CATEGORY ACTIVITYSEE WHAT GETS
SEE WHAT GETS
CLICKED.
Broad categories. Recorded clicks. No personal details.
Category clicks—Last published 5 minutes
Questions about Relay²
Is Relay² free?
Yes. The Free plan lets you create 10 tracked links in a rolling 30-day window, with 30 days of click history. No card needed.
What does Premium add?
Premium includes all-time click history, category insights, audience reports and deal tools. Monthly billing is $9.99.
What is rly2.link?
rly2.link is Relay²’s short-link domain. A Relay short link records clicks and redirects visitors to your original destination.
How do I compare where I share links?
Use a different sharing version for each placement, such as Instagram, TikTok or a newsletter. Relay² groups recorded clicks by sharing version so you can compare those placements.
Can I use affiliate links?
Yes. Paste your affiliate URL with its tracking parameters intact. Follow your affiliate program’s rules and include the required disclosures wherever you post.
05 / Start with a link
Your next link starts here.
Free plan: 10 tracked links every 30 days.
No card.